Forever 21

Forever 21 is a phenomenon in the fashion world that provides shoppers with an unprecedented selection of today’s fashions, always changing and always in style.

As a Visual Merchandising Manger I was responsible for keeping visual standards in the state of Arizona. I overseen the styling, processing and placement of merchandise to ensure that all merchandise are aesthetically pleasing and set according to company standards and guidelines in all dependent stores (including big-box stores XXI Forever).

Through the creation of long-term strategies and leading company initiatives, the I ensured maximum productivity, profitability, operational excellence and compliance with company procedures to create the highest quality in-store experience.

I was responsible for analysing field merchandise reports & performance and making necessary adjustments.

I trained, coached, and directed VM’s & Associates on merchandise handling, shipment processing, merchandise presentation, and visual techniques. I was responsible for planing and executing floor-sets, as well as preparing directives.

I participated in the launch of plus size clothing line Faith 21 as well as contemporary collection, Love 21, described as „sophisticated style at a price you can’t pass up”.



forever 21 faith 21


forever 21 faith 21