Portfolio
The Color Run Poland

The Color Run, the world’s first COLOR 5K™ event, was founded in March 2011 as an event to promote healthiness and happiness by bringing the community together to participate in the “Happiest 5K on the Planet.”

In 2015 we have introduced the worldwide format in Poland. As a Marketing Director I was responsible for creating and implementing marketing strategy – 360 degree with a strong impact on digital. I overseen and guided all communication: Social Media activities, PR, blogger outreach.

Other tasks included:

  • acquiring sponsors & partners
  • managing day to day interactions with partners
  • budgeting ,conducting research, data analysis & optimising campaigns
  • media, celebrities & brand ambassadors relation

Project implementation was a great success,  with 12 000 participants in the first year.
Acquired partners included: PZU, Lipton Iced Tea, New Balance, Jatomi Fitness, 4fun TV, Eurozet, Agora Group, Arskom Group. The overall AVE exceeded 2 100 000 pln.

www.thecolorrun.pl
www.facebook.com/TheColorRunPoland

Thecolorrun Iga Bielawski

tcr_promotionalposter_a3

11038077_884961604931482_7822698234153723748_o

11334006_885009111593398_8641625035867263469_o

11064414_1029080810454824_728332310_o

10946069_1029080813788157_1163903444_o

Leave a Comment

Twój adres email nie zostanie opublikowany. Pola, których wypełnienie jest wymagane, są oznaczone symbolem *