The Color Run, the world’s first COLOR 5K™ event, was founded in March 2011 as an event to promote healthiness and happiness by bringing the community together to participate in the “Happiest 5K on the Planet.”
In 2015 we have introduced the worldwide format in Poland. As a Marketing Director I was responsible for creating and implementing marketing strategy – 360 degree with a strong impact on digital. I overseen and guided all communication: Social Media activities, PR, blogger outreach.
Other tasks included:
- acquiring sponsors & partners
- managing day to day interactions with partners
- budgeting ,conducting research, data analysis & optimising campaigns
- media, celebrities & brand ambassadors relation
Project implementation was a great success, with 12 000 participants in the first year.
Acquired partners included: PZU, Lipton Iced Tea, New Balance, Jatomi Fitness, 4fun TV, Eurozet, Agora Group, Arskom Group. The overall AVE exceeded 2 100 000 pln.